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Betotop

Be to Top — тендерная онлайн-площадка в digital-среде.

Проект

ЗаказчикBetotop
РазработкаМЕВЕН
Специалистов на проекте6
Увеличение конверсии30%
Количество дней реализации112
Тип сайтаМаркетплейс
Вид услуги Разработка сайтов

Информация

Задача

На основе бенчмаркинга разработать платформу для заключения сделок между заказчиком и исполнителем, а именно тендерную площадку.

Решение

Первым делом мы создали, а потом представили заказчику несколько мудбордов с референсами, чтобы определить стилистические предпочтения в шрифтах, цветах и прочих дизайн-решениях, и приступили к бенчмаркинговому анализу и прототипированию. Перед началом разработки провели глубокую аналитику отрасли и анализ конкурентов. В качестве основных примеров для разработки выбрали Workspace и Upwork. Особое внимание уделили функционалу и удобству личного кабинета для простого и быстрого просмотра тендеров, внедрили систему чатов и монетизации. Кроме того, упростили процесс создания тендеров и внедрили функцию сравнения цен с компаниями конкурентами.